Brewing Ideas,
Crafting Impact.

At The Content Lab, creativity meets strategy. We experiment, test, and refine to transform ideas into powerful stories that inspire action and reshape how brands connect with their audiences.

About Us:
Born Inside
Built to Experiment.
Born Inside
Built to Experiment.

The Content Lab was born inside Tarjama — the region’s leading content and language powerhouse. What started as an in-house team of curious creators has evolved into a dedicated lab trusted by governments, corporates, and brands to push the boundaries of storytelling. Backed by Tarjama’s legacy of excellence and innovation, we blend strategy, creativity, and experimentation to craft content that resonates, redefines, and delivers real impact.

Specialized Talents
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Where We Operate:

Built Like a Lab.
Backed by a Legacy.
Our Clients:
TRUSTED BY THE BOLD: ACROSS INDUSTRIES. ACROSS BORDERS.
Our Services:
We Don’t Just Make Content —
We Engineer It.

01

EXPERIENCE

We design event journeys that don’t just inform — they immerse, engage, and leave a mark.

02

design

We craft bold visual stories that make brands stand out and messages stick.

03

CREATE

We bring ideas to life — writing, filming, posting, or publishing — whatever the format, we’ve got it covered.

04

ADVISE

We help clients think smarter about content — with strategy, insight, and a bit of foresight.

05

AUTOMATE

We plug into AI to scale your content, speed things up, and make the smart stuff happen faster.

06

ACCESS

We connect you with top-tier talent from our global network to get the job done right — every time.

Our Work:
Experiments in Action:
OUR PROJECTS
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GLMC – From Annual Forum to Year-Round Thought Leader

We helped reposition the Global Labor Market Conference as an active think tank—not just an event—by building their brand voice, messaging strategy, and multi-channel content. Today, GLMC leads conversations on the future of work with clarity and influence.
Saudi Arabia
Strategy, Website, Social Media & Live Events
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Misk Global Forum – From Social Coverage to Full Content Strategy

We managed Misk’s social media channels end-to-end—developing content, strategies, and live takeovers that brought their events to life in real time. From ongoing storytelling to on-ground activation, we helped amplify Misk’s voice and global youth mission across every platform.
Saudi Arabia
Social Media & Live Events
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Takamol at LEAP – Live Coverage Across 10 Brands

At LEAP 2024, we captured Takamol’s multi-brand presence through real-time content, live updates, and storytelling that spanned 10 sub-brands. From pre-event buzz to post-event highlights, we showcased their innovation and amplified their visibility at one of the world’s top tech stages.
Saudi Arabia
Multi-Brand Event Coverage
Project Media

MBRCGI – A Digital Home for Government Innovation

We brought MBRCGI’s vision to life by writing, designing, and developing their website—alongside building a smart, bilingual chatbot trained on decades of government innovation insights to guide users through rich, complex content with ease.
United Arab Emirates
Website & AI Knowledge Assistant
Project Media

Arabian Days Festival – Insights that Last Beyond the Festival

We documented key takeaways from the festival’s sessions and panel discussions, crafting a bilingual post-event report in Arabic and English that captured the cultural, literary, and creative insights shared throughout the event.
United Arab Emirates
Session Documentation & Bilingual Reporting
Project Media

Expo 2023 Doha – Turning a Year of Impact Into a Lasting Legacy

Over the course of a year, we partnered with Expo 2023 Doha to research, structure, write, and design their official legacy report—capturing the Expo’s long-term impact through data, storytelling, and bold visual design.
Qatar
Research & Legacy Reporting
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02
DESIGN
We translate ideas into bold visuals—from interactive reports and striking visual identities to beautifully designed assets like company profiles and scroll-stopping social media content.
Visual Identities
We create or evolve brand identities that visually express your tone, mission, and story—cohesively across touchpoints.

Branded Content Assets
We turn company overviews into polished, visually driven assets that reflect professionalism, credibility, and brand personality.

Presentations&Templates Design
We design decks, reports, and editable templates that make your internal and external communications look as smart as they sound.

Interactive Reports
We design data-heavy documents as immersive digital experiences, using motion, interactivity, and visual hierarchy to keep readers engaged.

Social Media Designs
We produce visual content tailored for digital platforms—from Instagram carousels to LinkedIn graphics—each built to stop the scroll.

Visual Identities
We create or evolve brand identities that visually express your tone, mission, and story—cohesively across touchpoints.
Branded Content Assets
We turn company overviews into polished, visually driven assets that reflect professionalism, credibility, and brand personality.
Presentations & Templates Design
We design decks, reports, and editable templates that make your internal and external communications look as smart as they sound.
Interactive Reports
We design data-heavy documents as immersive digital experiences, using motion, interactivity, and visual hierarchy to keep readers engaged.
Social Media Designs
We produce visual content tailored for digital platforms—from Instagram carousels to LinkedIn graphics—each built to stop the scroll.
03
CREATE
We craft high-impact, multi-format content that informs, persuades, and positions—from thought leadership and executive voice to platform-ready copy in every language you need.
Thought Leadership
We create whitepapers, reports, and POVs that help you lead the conversation—not just join it.

Platform-ready Content
We produce adaptable content for every format—whether it’s a website, application, campaign or internal messaging asset.

Multilingual Writing
We produce content in Arabic, English, and other languages with precision, tone accuracy, and cultural nuance.

Executive Voice&Ghostwriting
We capture the tone and substance of your leadership team through speeches, articles, and opinion pieces that resonate.

Editorial Content Creation
We write compelling blogs, newsletters, and features that blend strategy, storytelling, and clarity.

Social Media Content
We develop engaging posts, scripts, and visual concepts tailored to each platform— designed to spark interaction and extend your reach.

Thought Leadership
We create whitepapers, reports, and POVs that help you lead the conversation—not just join it.

Platform-ready Content
We produce adaptable content for every format—whether it’s a website, application, campaign or internal messaging asset.

Multilingual Writing
We produce content in Arabic, English, and other languages with precision, tone accuracy, and cultural nuance.

Executive Voice & Ghostwriting
We capture the tone and substance of your leadership team through speeches, articles, and opinion pieces that resonate.

Editorial Content Creation
We write compelling blogs, newsletters, and features that blend strategy, storytelling, and clarity.

Social Media Content
We develop engaging posts, scripts, and visual concepts tailored to each platform— designed to spark interaction and extend your reach.

04
ADVISE
We guide you through the thinking behind the content— refining your voice, sharpening your strategy, and helping you make the right decisions before anything goes live.
Messaging Framework
We build clear, consistent messaging and tone of voice systems that guide all your communications.

Communication Strategies
We co-create content strategies and campaign plans rooted in audience insights and your business objectives.

Leadership Comms Advisory
We work directly with executives to sharpen their message, boost their visibility, and help them lead with clarity.

Content&Voice Audits
We assess your existing content for alignment, clarity, and effectiveness—then recommend what to improve and how.

Trend&Audience Insights
We track what matters—surfacing relevant topics, sentiment, and behavioral data to inform your next move.

Content Guidebooks
We develop tailored playbooks that capture your tone, structure, formatting rules, and writing principles—so your teams and partners stay on-brand and on-message.

Messaging Framework
We build clear, consistent messaging and tone of voice systems that guide all your communications.

Communication Strategies
We co-create content strategies and campaign plans rooted in audience insights and your business objectives.

Leadership Comms Advisory
We work directly with executives to sharpen their message, boost their visibility, and help them lead with clarity.

Content & Voice Audits
We assess your existing content for alignment, clarity, and effectiveness—then recommend what to improve and how.

Trend & Audience Insights
We track what matters—surfacing relevant topics, sentiment, and behavioral data to inform your next move.

Content Guidebooks
We develop tailored playbooks that capture your tone, structure, formatting rules, and writing principles—so your teams and partners stay on-brand and on-message.

06
ACCESS
We connect you with top-tier talent and regional expertise—so you always have the right writers, designers, and strategists ready to bring your content to life.
Talent Matching&Sourcing
We handpick specialized talent from our global network to meet the exact needs of your project, audience, and tone.

Freelancer Augmentation
We plug in freelance content professionals to support high-volume workloads or fill shortterm talent gaps with agility.

Onsite&Remote Secondment
We deploy dedicated talent—onsite or remote—to function as an embedded part of your team while being fully managed by us.

Vetting&Quality Assurance
We screen every contributor through a rigorous editorial and creative process— ensuring content is accurate, on-brand, and impact-driven.

Managed Resources Plan
We build and manage entire content squads on your behalf—from assigning roles to tracking output and ensuring quality at every touchpoint. .

Talent Matching & Sourcing
We handpick specialized talent from our global network to meet the exact needs of your project, audience, and tone.

Freelancer Augmentation
We plug in freelance content professionals to support high-volume workloads or fill shortterm talent gaps with agility.

Onsite & Remote Secondment
We deploy dedicated talent—onsite or remote—to function as an embedded part of your team while being fully managed by us.

Vetting & Quality Assurance
We screen every contributor through a rigorous editorial and creative process— ensuring content is accurate, on-brand, and impact-driven.

Managed Resources Plan
We build and manage entire content squads on your behalf—from assigning roles to tracking output and ensuring quality at every touchpoint. .

05
AUTOMATE
We build smart, AI-powered agents that streamline your workflows, accelerate delivery, and make your content work harder—at every stage.
AI Chatbot Development
We design custom chatbots trained on your tone, content, and FAQs to provide natural, on-brand support in Arabic and English— 24/7.

Content Automation Tools
We create intelligent workflows for planning, approving, and publishing content—cutting turnaround time and manual effort.

Arabic Content Agents (Powered by Arabic.ai)
We deploy task-specific AI agents to deliver any content need—from agendas to POVs, translations to full content generation—built on the region’s most advanced Arabic language model.

Dynamic ContentHubs
We build centralized digital platforms that host, personalize, and distribute your content for greater discoverability and reuse.

Performance Dashboards
We build dashboards that track engagement, reach, and conversions, giving you real-time insights to inform your content decisions.

AI Chatbot Development
We design custom chatbots trained on your tone, content, and FAQs to provide natural, on-brand support in Arabic and English— 24/7.

Content Automation Tools
We create intelligent workflows for planning, approving, and publishing content—cutting turnaround time and manual effort.

Arabic Content Agents (Powered by Arabic.ai)
We deploy task-specific AI agents to deliver any content need—from agendas to POVs, translations to full content generation—built on the region’s most advanced Arabic language model.

Dynamic ContentHubs
We build centralized digital platforms that host, personalize, and distribute your content for greater discoverability and reuse.

Performance Dashboards
We build dashboards that track engagement, reach, and conversions, giving you real-time insights to inform your content decisions.

01
EXPERIENCE
We design and deliver end-to-end content experiences around your events—capturing every moment, crafting every word, and extending your impact long after the lights go out.
Live Event Coverage
We create real-time social media content and session documentation that captures the energy and insights of your event as they unfold.

Agenda Design
We co-develop agendas, session formats, and event narratives that reflect your goals and engage your audience.

On-ground Content Coordination
We manage creative capture on-site, guiding photographers, videographers, and writers to get the right content in real time.

Event Amplification Strategies (Pre, During & After)
We plan the content journey across touchpoints — before, during, and after — to extend your event’s reach and relevance.

Speaker Support MateriAls
We craft speeches, talking points, briefs, and moderator notes that empower speakers to deliver with confidence and clarity.

Live Event Coverage
We create real-time social media content and session documentation that captures the energy and insights of your event as they unfold.

Agenda Design
We co-develop agendas, session formats, and event narratives that reflect your goals and engage your audience.

On-ground Content Coordination
We manage creative capture on-site, guiding photographers, videographers, and writers to get the right content in real time.

Event Amplification Strategies (Pre, During & After)
We plan the content journey across touchpoints — before, during, and after — to extend your event’s reach and relevance.

Speaker Support MateriAls
We craft speeches, talking points, briefs, and moderator notes that empower speakers to deliver with confidence and clarity.